Among the hurdles brand applicants for new gTLDs must still clear is gaining access to geographic domain names at the second level. For example, will applicants be able to buy domains such as Canada.FairWinds or DE.FairWinds (DE is the two-character label for Germany).
According to the new gTLD Applicant Guidebook, ICANN prohibits the registration of these geographic domain names unless the Registry Operator gets explicit approval from the corresponding country’s members of the Governmental Advisory Committee (GAC). This policy was adopted out of respect for geographic regions to prevent misuse and misrepresentation of their governments, cultures, people, or reputations. And the process for obtaining approval is an onerous one.
The Registry Operator must approach each GAC member individually to ask for permission to use their respective country names and two-character country code TLDs. The GAC member must in turn petition his or her home government, a process that undoubtedly will involve multiple layers of government, and therefore delay. The registry operator and each petitioning GAC member will have to expend precious resources and energy to gain approval. And, considering that over one-third of the 1,400 applications headed for launch are from branded companies, many of them global, the process will quickly become cumbersome and perhaps unworkable.
The solution? An expedited process for evaluating brand-owner requests for geographic domain names, one that standardizes requests and validations through established evaluation criteria. Criteria could include examining the gTLD’s proposed business model, the string, and the applicant’s use cases for the requested geographic domain names.
FairWinds Partners has proposed this streamline solution in a letter sent to the GAC in advance of ICANN’s next meeting in Durban in mid-July. We look forward to a full discussion on the topic, as the community marches onward – hopefully with some efficiency – to the launch of new gTLDs.