I love to cook.
Online cooking blogs are where I get most of my inspiration: beautiful pictures of summer cakes happily studded with fruit (for the record, this one is a hit whenever I make it), luxurious sauces draped over entrees (this was a successful Father’s Day dinner), and homemade versions of fast-food favorites (yum) get my creative juices flowing.
I catch the occasional cooking show on PBS or the Food Network, and I have some lovely cookbooks, but it’s the gourmands of the online world that inspire me to tackle projects in the kitchen. I start to think, I can do that, too. And it’s not too long before I do and then start eyeing the more complicated recipes to try next.
That’s why I was easily snared by KitchenAid’s new #moretomake campaign.
“This campaign really hits on a food perspective that consumers always challenge themselves to do more. And we want to be a part of that,” Cynthia Soledad, senior director of KitchenAid’s brand and marketing division told Adweek. “We are celebrating their challenges and providing them with additional content that they can use for inspiration.”
People, especially young people, spend so much time online. In fact, teens and young adults spend more time online than watching TV or talking on the phone, according to a study from Yahoo! and ad agency Carat Interactive. And before too long, the Internet will go beyond .COM and other familiar extensions to include .COOKING, .COOKINGCHANNEL, .FOOD, and .FOODNETWORK.
According to Adweek, KitchenAid is “offering a bevy of cooking tips via a dedicated brand blog, 10 partner bloggers, Facebook, Twitter, Instagram and Pinterest.”
How will new gTLDs fit in with the mix(er)? KitchenAid certainly will have scores of new ways to advertise its wares. And cooks may gravitate towards a few select and intuitive sites for inspiration and content. Maybe I’ll build a profile such as CateredToMyTastes.COOKING, or find like minded cooks at StrawberryCake.FOOD. I’m getting hungry just thinking about how this new digital ingredient will help create a cyber feast for the eyes and imaginations of cooks everywhere.