Boston start-up Happier.com has created a positive, feel-good space for users who just want to share those little moments in their day that made them smile. In a profile piece in The New York Times, the company’s niche is boiled down to: “No happy moment is too small, and no negativity is allowed.” On July 14, the new social network passed a big milestone – 1 million happy moments posted.
In filling a demand – a place free from negativity for sharing simple, everyday pleasures like a great coffee or a morning run – Happier.com taps in to the natural tendency that Internet users have to seek out individuals and groups that have similar interests.
Since its beginning, the Internet has been used to gather people together over a narrow, shared interest. Vint Cerf, one of the founding fathers of the Internet, once recounted that an early experiment on the new interactive and commercial Internet was the creation of a list serv for, if I remember correctly, Star Wars.
And that sense of shared interests and shared community continues today. With Facebook groups, Twitter hashtags, list servs, and sites like Happier.com, people find or create places to state their preferences, opinions, positions, or whatever they want to talk about, and engage others who feel the same way, or not. This is why new gTLDs are at once ground breaking and an organic evolution. gTLDs like .MUSIC, .FASHION, .ECO, and .MORMON will be a brand new way to segment content for Internet users looking to gather over similar interests or beliefs.
There’s no .HAPPY, but maybe Happier.com will fit in to what we think is .FUN or how we .PLAY. And as Internet users learn to find great online experiences and authentic content in new .EXTENSIONS we might one day wonder how we ever focused our online time before.