Mashable is running a weekly series celebrating advertising firsts. Last week? The first banner ad:
Looking back at the prescient banner ad and “You Will” campaign might get you thinking differently about gTLDs.
This banner ad for AT&T ran on Oct. 27, 1994 in HotWired, which was then the web version of the magazine Wired. According to Mashable, the ad brought visitors to a webpage with a list of museums and other “mind expanding sites” and was a reference to AT&T’s earlier ”You Will” TV commercials. These commercials featured “have you ever?” scenarios showing people using amazing technical advances – telecommuting, electronic medical records, voice activated security systems – and the message was that if you haven’t done these things yet, you will. And it would be made possible by AT&T.
The world doesn’t look exactly the way the “You Will” campaign imagined it would, but the campaign got some things right: for example, we can send messages from the beach and talk to colleagues and family with video chat. The banner ad got it right too, since banner advertising did take off. And the bigger point of the campaign was certainly true – changes in technology will change our behavior and how we navigate the world.
Now we stand at the brink of a new change. Have you ever searched for content on a .BRAND? You will.