Travel Safely Among New gTLDs

FairWinds Partners —  September 11, 2013

Save the date! On September 18, 2013, CADNA and the Council of Better Business Bureaus (BBB) are launching the Know Your Net public awareness and education campaign to provide information and tips about traveling safely through the coming, unprecedented expansion of the Internet. Join the conversation with #KnowYourNet.

Rep. Tom Marino, R-Pa., Vice Chairman of the House Subcommittee on Courts, Intellectual Property, and the Internet, will address the kickoff event in Washington, D.C. The National Cyber Security Alliance (NCSA) and AARP will also participate in the kick-off event for brand owners and the campaign.

In the next year, approximately 1,400 new generic Top-Level Domains (gTLDs) will be available on the Internet. A gTLD is the text to the right of the dot in an Internet address, as in .COM, .EDU, and .ORG.  There are now 22 gTLDs in common use. Along with the 2,500 percent expansion of gTLDs, thousands of new websites will be created in the second-level domain space, to the left of the dot in an Internet address.

The Know Your Net kickoff event will explore the dangers and pitfalls for businesses and consumers in this vast new Internet real estate and how they can maintain the integrity of their brands and the safety of their customers online.

CADNA is honored to have Rep. Marino join the event to stress the importance of Internet safety in general but specifically because of the expansion in Top-level domain names.

The Internet is a revolutionary medium for communication and innovation, and the expected increase in gTLDs is very much in that vein. But the benefits of the Internet come at a price. As in the real world, the virtual world can be fraught with danger. Businesses and consumers need to know how to avoid exploitation by bad actors.

A major part of cybercrime involves cybersquatted websites that lure unsuspecting Internet users into a false sense of security by incorporating well-known trademarks into domain names that host Pay-Per-Click links, phishing scams, malware, or peddle counterfeit goods.

Recent studies report that cybercrime could cost the global economy as much as $500 billion annually and potentially result in the loss of 500,000 U.S. jobs alone.

Help spread the word about protecting your brand and your safety – RSVP to yvette@cadna.org.