To Build a Fire: Where Amazon’s Fire TV Isn’t

FairWinds Partners —  April 7, 2014 — Leave a comment

Amazon released Fire TV yesterday, a streaming device that will allow consumers to watch Hulu, Netflix and Amazon content on their televisions – much like Apple TV and Roku.

Unfortunately, as The Huffington Post reported, the e-commerce giant doesn’t own the most intuitive domain name www.firetv.com. A porn site does. “Apparently, the illicit site is also interested in letting you stream content to your television, although it’s hardly of the ‘fun-for-the-whole-family’ variety promised by Amazon in its launch today,” the HuffPo blogger wrote.

Perhaps the owner of the domain name in question just didn’t want to sell. Or perhaps Amazon felt the domain name it registered – amazonfiretv.com – was sufficient.

Another option for Amazon would have been to register fire within .TV, the ccTLD for the Tuvalu Islands. However, like http://www.firetv.com, http://www.fire.tv is already registered, and the registrant is protected using WhoisPrivacy services.

As of this morning, neither domain – firetv.com nor fire.tv – receives measurable traffic via Compete.

Depending on the popularity of and interest in Amazon’s new product, the lucky owners of these sites are likely to see at least some increase in traffic, if only from accidental visitors.

Amazon may also be thinking about registering the domain names of all products and campaigns within one or more of the 76 new generic top-level domain names’s for which it applied.

 

Picture from product page on www.amazon.com.

Picture from product page on http://www.amazon.com.

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