Highly Regulated Industries and New gTLDs: Beyond the Dot in NYC

FairWinds Partners —  July 14, 2014 — Leave a comment

Undeterred by a delayed train, Thomas O’Toole of Bloomberg BNA moderated a dynamic Beyond the Dot Roundtable discussion for highly regulated industries and new gTLDs at Guardian Life Insurance in New York City last week.

From the moment O’Toole posed his first question to the moment he wrapped up the discussion around noon, more than 30 participants engaged in a fast-paced discussion about a range of issues, including consumer behavior, regulation, and Internet governance.

Attending the event were representatives from brand gTLD applicants and non-applicants, generic gTLD applicants, regulators, and academics.

The session was off-the-record to encourage candid discussion about potentially sensitive topics, but we are able to share some key highlights.

During the first session entitled, “The Brave New World”, Rashi Rai, Associate Director of IT Strategy and Innovation at Merck (which applied for .MSD, .MERCK and .MERCKMSD) urged brand applicants not to think of gTLDs simply as a defensive “land grab” but more holistically in relation to users, mobile adoption, and search behavior.

The second session, “Plan for Opportunity”, focused more on regulatory issues in new gTLDs and in relation to Internet governance in general. Laureen Kapin, Counsel for International Consumer Protection at the Federal Trade Commission, explained the FTC’s involvement in the new gTLDs as one that focused on safeguarding consumers. In particular, for new gTLDs that are associated with market sectors that have regulated entry requirements, the FTC has advocated for “verification and validation of registrants’ credentials” to protect consumers and protect the credibility of generic TLDs in this arena so that internet users can be secure in the folks they are doing business with.” Lawrence J. White, Robert Kavesh Professor of Economics at NYU’s Stern School of Business, presented an overview of the ICANN governance proposal he co-authored as the U.S. hands over control of IANA functions to ICANN.

“This was one of the first times – that I know of – that brand owners in these regulated industries have had the opportunity to discuss their ideas and concerns with government officials and even applicants of generic TLDs like .BANK and .HEALTH in such an open manner. For the New gTLD Program to be successful for brands and, indeed, everyone, more discussions like this are needed,” said FairWinds Vice President for Policy and External Relations Michelle Sara King.

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