Archives For BMW

General Motors’ decision to withdraw three of its five new gTLD applications, which became public last week when the status of those applications changed on ICANN’s website, left many of those connected to the New gTLD Program – both applicants and observers – scratching their heads. Continue Reading…

In today’s post, we’ll begin discussing some of the benefits of applying for and owning a branded gTLD. Thursday and Friday’s posts will cover risks.

BENEFITS OF OWNING A BRANDED GTLD

The ability to operate and control a branded space online.
New gTLDs will open up the space to the “right of the dot” in web addresses, meaning companies will have the opportunity to use fully-branded domain names. Owning the right of the dot means brands have full control over what appears at the left of the dot, or what is known as the second level. Brands can create whatever second-level domains they desire, without having to worry about whether or not it is already owned. For example, in the current domain name space, an auto manufacturer cannot register the domain Cars.com because it is already taken. But with new gTLDs, brands like Ford, Chevy, Mercedes and BMW can all own their own version of the “cars” domain: Cars.Ford, Cars.Chevy, Cars.Mercedes and Cars.BMW. Continue Reading…