In this post, we’ll finish discussing some of the benefits of applying for and owning a branded gTLD. Tomorrow and Friday’s posts will cover risks.
BENEFITS OF OWNING A BRANDED GTLD, CONTINUED
Opportunities to build brand loyalty.
Because brand owners will be able to have full control over which second-level domains are part of their gTLD, they will also be able to choose how all those domains are used. That means if they want to distribute those domain names to customers to use as personalized homepages (like the J.Crew example we mentioned earlier on this blog), for email addresses, or for any other purposes, they can. Depending on how they chose to utilize them, giving out personalized .BRAND domain names could provide brand owners with new and interesting ways to build up brand loyalty among customers. And fortunately, the application process affords applicants some flexibility to adapt their plans to use their gTLDs in the future as new and innovative usage models emerge. Continue Reading…