Archives For Branding

Me First

FairWinds Partners —  January 4, 2013

Launching a new brand can be tricky, whether you’re a new enterprise making your move onto the global stage or an established corporation looking to expand your offerings or broaden your image. One thing that can help ensure the success of a fledgling brand, though, is a great domain name to support it. In addition to providing a platform for the new brand, owning a great domain can reinforce the brand in the digital world. And in some cases, a great domain can become a great brand. Continue Reading…


FairWinds Partners —  August 29, 2012

Though pushed back slightly due to tropical storms, the kickoff of the Republican National Convention this week coincides serendipitously with our discovery of a new email service claiming to offer more privacy and security than widely used, free email providers. And what is the domain name that the email addresses from this service sport?, of course.

Now, we have no way of knowing exactly how the Gipper would have felt about the homepage’s claims that “some of the largest free email providers are profiting from the information they glean from your emails” as a pitch for the company’s offerings. But what we do know is that may be leading a trend that could take off once new gTLDs begin to launch – “branded” emails. Continue Reading…