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Defensive Dilemma

FairWinds Partners —  February 17, 2012

As a gTLD Strategy reader, you know what’s up when it comes to “defensive” new gTLD applications. You know they have nothing to do with protecting your trademarks or brands against cybersquatters – there are plenty of trademark protections and objection procedures laid out in the New gTLD Applicant Guidebook that will prevent opportunists from cybersquatting at the top level, not to mention the fact that the complexity and cost of the application both act as more or less insurmountable obstacles for squatters. Continue Reading…