Archives For Domain Name Strategy

After this weekend, many blogs are, as expected, buzzing about the commercials aired during the Super Bowl. But there is another commercial that began airing a few weeks prior to this weekend’s big game that caught our attention here at gTLD Strategy: online travel agent Booking.com’s newest “Booking.Yeah” TV spot. You can view the ad here: Continue Reading…

Here at FairWinds, we take a lot of pride in the services we offer clients around new gTLDs. But traditionally, our services have focused on domain names in existing gTLDs – specifically, advising clients on the best ways to use domains to promote and protect their brands online. This is the major underlying mission of the work we do. That’s why we found it so amusing when we noticed that cybersquatters had begun registering domain names referencing brands’ new gTLD applications. Call it meta-cybersquatting, if you will, squatting on domains that are about…domains. Continue Reading…