Archives For Edible Arrangements

Right now, approximately five months before ICANN opens the new gTLD application period, many brands are still grappling over the question of whether or not to apply for their core brands as gTLDs, in the way Canon has indicated it will apply for .CANON.  For certain brands, this will not be possible or advisable for a number of reasons. Take Edible Arrangements for example. ICANN will not permit two-character gTLD extensions, so abbreviating “Edible Arrangements” to .EA is out of the question. But the idea of applying for .EDIBLEARRANGEMENTS as a gTLD, and advertising domains like Birthdays.EdibleArrangements, doesn’t seem like an attractive option. So what’s a company in this position to do? Continue Reading…