Archives For ICANN

Glitches Galore

FairWinds Partners —  June 15, 2012

Maybe we shouldn’t be surprised at this point. But this morning, when we woke up and checked our email to find there had been yet another technical glitch with ICANN, we couldn’t help but groan.

Let’s go back to the New gTLD Applicant Guidebook. In early versions, ICANN requires that the primary and secondary contact for each application provide their home addresses. In the version published in January, just before the TLD Application System (TAS) opened, there was an update that assured applicants that these street addresses would not be made public. Continue Reading…

If you’re anything like us here at FairWinds, you’re visiting this blog while taking a break from parsing through the lengthy list of new gTLD applications that ICANN published yesterday on Reveal Day. And if you’re anything like the clients we work with, you know that the biggest takeaway from all the data is this: the way all brands do business online is about to change. Continue Reading…

.FAIRWINDS

FairWinds Partners —  June 13, 2012

Today, the Internet Corporation for Assigned Names and Numbers (ICANN) posted the complete list of new gTLD applicants and what they applied for. While Reveal Day is, understandably, an important and long-anticipated day, the day the Internet really began to change was June 20, 2011, when ICANN’s Board voted to approve the New gTLD Program. It was on that day that brand owners had to begin to truly consider applying for new gTLDs, weighing the potential opportunity for innovation against the risk of being left behind, should these new extensions catch on. Continue Reading…

Yesterday, ICANN issued another announcement about the batching process for new gTLD applications. For the most part, it’s nothing we don’t already know (and haven’t already blogged about), but peppered throughout the announcement are some interesting new things to consider.

For one, we know that applicants will log back into the TLD Application System (TAS) to select and hit their target time. We now know that applicants will also be able to use a testing feature to gauge the response time of their system and, in some cases, their trigger finger. This can be helpful for those applicants who are still trying to decide whether to use a technology solution to hit their target time, or to just hit the button manually. Continue Reading…

Anyone who put their money on June 13 as the date when ICANN would reveal the list of new gTLD applicants and their applied-for strings got some great news last night. In a new update, ICANN announced a series of important upcoming dates. First, the TLD Application System (TAS) will close tonight at 23:59 UTC, or 7:59 PM EDT, as scheduled. The Batching process will officially begin on June 8 and close on June 28. And during that timeframe, Reveal Day will take place on June 13. Continue Reading…

So now we know how ICANN’s Digital Archery process will work, and have a very rough idea of when that process will take place. On the surface, it may seem like having the process start before before Reveal Day is not a big deal – perhaps ICANN is even trying to make up for some time lost during the month-long TAS delay. But there could be some really serious ramifications to the timing of this process. And like so many other aspects of the New gTLD Program, these ramifications result from ICANN keeping applicants in the dark. Continue Reading…

It’s been more than two months since ICANN first announced its plans for how to deal with the “batching” issue – how it will order new gTLD applications for evaluation – and yet there still seems to be rampant confusion around the basics of the process and its implications.

Let’s start with the basics: what exactly does ICANN mean by “batching”? Well, according to the New gTLD Applicant Guidebook, if ICANN receives substantially more than 500 new gTLD applications, which we know with certainty that it will, it will divide those applications into groups in order to evaluate them. The first batch will consist of 500 applications, and subsequent batches will each contain 400 applications. In an announcement on May 4, ICANN stated that the TLD Application System (TAS) held 2,091 applications, plus 214 potential applications for which the payments had yet to be reconciled. Assuming that all 2,305 applications make it through, there will be a total of six batches. Continue Reading…