Archives For ICANN

We were not expecting very much new gTLD news to come out of ICANN’s public meeting in Costa Rica, which opened this weekend. But it appears that ICANN has settled on a solution – or maybe it’s better just to say “process” – for dealing with new gTLD application batching.

In our post “Working on Batches,” we described how the New gTLD Applicant Guidebook includes a provision that if ICANN receives more than 500 new gTLD applications, then applications will be processed in “batches.” The first batch will consist of 500 applications, and subsequent batches will consist of 400 applications apiece. This batching process is designed to allow the third-party evaluator that ICANN hired to process applications to handle any extended evaluations, string contentions, or any other issues that may arise without overwhelming its capacity. Continue Reading…

Here on gTLD Strategy, we spend a lot of our time talking about English-language gTLDs, mostly because that’s the language we speak best. The FairWinds staff dabbles in Spanish, Korean, French, Arabic, Chinese, and even Polish, but you could say English is our forte.

But, of course, ICANN’s New gTLD Program is not limited to gTLDs in English, or even in Latin script characters (or ASCII). Organizations will also be able to submit applications for Internationalized Domain Names, or IDNs, in non-Latin scripts like Cyrillic, Japanese, Arabic, Hindi, and others. Some have touted this as one of the greatest innovations of the New gTLD Program: now, instead of having to switch scripts between the second level and the top level when typing out domain names, international Internet users will be able to type entire domain names in their native scripts. Continue Reading…

The new gTLD application deadline is approaching fast, with just about six weeks left to submit. From our work at FairWinds, we know that many companies are working to finalize their applications, and some are even just getting started now. But everyone, regardless of when they got started, is hurtling toward the April 12 finish line. Continue Reading…

We have insurance to cover multiple aspects of our personal lives, as well as our business endeavors. One of the questions we’ve been hearing lately from new gTLD applicants is whether or not they will need insurance for their new gTLDs. It turns out, the answer – like the answers to so many other questions about new gTLDs – depends on how they plan to run their registry. Continue Reading…

Defensive Dilemma

FairWinds Partners —  February 17, 2012

As a gTLD Strategy reader, you know what’s up when it comes to “defensive” new gTLD applications. You know they have nothing to do with protecting your trademarks or brands against cybersquatters – there are plenty of trademark protections and objection procedures laid out in the New gTLD Applicant Guidebook that will prevent opportunists from cybersquatting at the top level, not to mention the fact that the complexity and cost of the application both act as more or less insurmountable obstacles for squatters. Continue Reading…

The ICANN Board has reaffirmed its commitment to opening a second round of applications for the New gTLD Program as “expeditiously as possible,” a move that surprised approximately no one. The Board still doesn’t “get” that for brand owners, the major unknown about the second application round is not the if, but the when. Continue Reading…

Time on Your Side

FairWinds Partners —  February 9, 2012

The process of thinking through, applying for, acquiring, and launching a new gTLD, in a lot of ways, is not so different from a roller coaster. In this case, we’re not referring to the fear or excitement it can induce, or its potential ability to make you want to puke. Instead, we’re talking about speed. Continue Reading…

Because our business is working with brand owners, we launched this blog to address some of the issues that brand owners face and concerns they have when it comes to new gTLDs. As a result, we devote a good deal of time to discussing .BRAND gTLDs. By .BRAND, we mean the domain name extensions that companies apply for to correspond with their brand names, whether it be their core business name, like .TOYOTA for Toyota, or a branded product or service name, like .CAMRY. Continue Reading…

Word on the Street

FairWinds Partners —  January 31, 2012

We’ve been hearing some interesting rumors lately. Certain businesses that we have talked to recently are convinced that ICANN will extend the new gTLD application period beyond the allotted three-month window, running from January 12 to April 12 of this year. Their argument is, if enough applicants complain that three months is not enough time to properly prepare the complex new gTLD application, ICANN will have no choice but to push back the deadline. Continue Reading…

Oh, ICANN…

FairWinds Partners —  January 27, 2012

Sometimes it seems like we spend a lot of time ragging on ICANN here on gTLD Strategy. It’s not that we have some inherent beef with the organization. But sometimes, like that kid in grade school who always corrected your grammar (“Actually, it’s ‘you and I ,’ not ‘you and me’”), ICANN does things that make it hard to love. Really hard. Continue Reading…