Archives For J.Crew


FairWinds Partners —  August 16, 2011

One of the benefits of new gTLDs for brand owners that some marketers have been discussing is the ability to provide personalized domain names to customers in order to build up brand loyalty. We were talking about new gTLDs and different ways to use them with a client recently, and she mentioned that a friend of hers (let’s call her Jane) is such an avid J.Crew customer that she has her own 1-800 telephone number. When Jane calls it, a customer service representatives answers, “Hello Jane, what can we do for you?” This kind of service is easily transferable to new gTLDs; instead of their own 1-800 numbers, J.Crew could give out personalized domain names, and instead of calling J.Crew, Jane could visit JaneDoe.JCrew. Continue Reading…