Archives For New gTLD Applicant Guidebook

Defensive Dilemma

FairWinds Partners —  February 17, 2012

As a gTLD Strategy reader, you know what’s up when it comes to “defensive” new gTLD applications. You know they have nothing to do with protecting your trademarks or brands against cybersquatters – there are plenty of trademark protections and objection procedures laid out in the New gTLD Applicant Guidebook that will prevent opportunists from cybersquatting at the top level, not to mention the fact that the complexity and cost of the application both act as more or less insurmountable obstacles for squatters. Continue Reading…

Time on Your Side

FairWinds Partners —  February 9, 2012

The process of thinking through, applying for, acquiring, and launching a new gTLD, in a lot of ways, is not so different from a roller coaster. In this case, we’re not referring to the fear or excitement it can induce, or its potential ability to make you want to puke. Instead, we’re talking about speed. Continue Reading…

Because our business is working with brand owners, we launched this blog to address some of the issues that brand owners face and concerns they have when it comes to new gTLDs. As a result, we devote a good deal of time to discussing .BRAND gTLDs. By .BRAND, we mean the domain name extensions that companies apply for to correspond with their brand names, whether it be their core business name, like .TOYOTA for Toyota, or a branded product or service name, like .CAMRY. Continue Reading…

Word on the Street

FairWinds Partners —  January 31, 2012

We’ve been hearing some interesting rumors lately. Certain businesses that we have talked to recently are convinced that ICANN will extend the new gTLD application period beyond the allotted three-month window, running from January 12 to April 12 of this year. Their argument is, if enough applicants complain that three months is not enough time to properly prepare the complex new gTLD application, ICANN will have no choice but to push back the deadline. Continue Reading…

Oh, ICANN…

FairWinds Partners —  January 27, 2012

Sometimes it seems like we spend a lot of time ragging on ICANN here on gTLD Strategy. It’s not that we have some inherent beef with the organization. But sometimes, like that kid in grade school who always corrected your grammar (“Actually, it’s ‘you and I ,’ not ‘you and me’”), ICANN does things that make it hard to love. Really hard. Continue Reading…

It’s no secret that ICANN can be a tricky organization to deal with. The technical terminology and acronyms alone are enough to trip anyone up. But what about the constantly changing list of dates and deadlines?

First, there was the hard cutoff for the new gTLD application period. Anyone who wishes to apply for a new gTLD must submit a complete application, along with the complete application fee, by 11:59 pm UTC on April 12, 2012. We have known about this deadline for quite some time now. Continue Reading…

The day has finally arrived. The new gTLD application period is officially open, and as a special treat to mark the occasion, ICANN has dropped a new version of the New gTLD Applicant Guidebook. This marks the eighth iteration of the Guidebook and, as with earlier updated versions, ICANN has also published a document that summarizes the changes, alongside documentation to justify its reasons for making those changes. The PDF version is available here. In this post, we’ll discuss the changes that will have the most impact on businesses planning to apply for gTLDs. Continue Reading…