Archives For Pepsi

The driving mission behind the gTLD Strategy blog is to provide brand owners and brand representatives with objective information about new gTLDs in order to provide them with completely unbiased advice on how to develop strategies around new gTLDs. We understand that some brands will, in fact, extract the most benefit from pursuing their own branded, category term or aspirational gTLDs. But we also understand that for some brands, applying for a new gTLD will not be worth the investment of time and money required.

So you can understand our frustration when we read things like Afilias Senior VP and CMO Roland LaPlante’s new piece for Circle ID. Afilias, by the way, is the company that launched the .INFO gTLD registry back in 2001, and is now offering gTLD services to brand owners and other applicants. Continue Reading…