Archives For Research

After this weekend, many blogs are, as expected, buzzing about the commercials aired during the Super Bowl. But there is another commercial that began airing a few weeks prior to this weekend’s big game that caught our attention here at gTLD Strategy: online travel agent Booking.com’s newest “Booking.Yeah” TV spot. You can view the ad here: Continue Reading…

New gTLDs are on track to begin delegating into the Root Zone as soon as the second quarter of next year. With the first launches fast approaching, brand owners and other new gTLDs applicants have been gathering information in order to form strategies and make decisions about how they will use and market their new gTLDs. But a crucial piece of information has been missing – until now, that is. Continue Reading…