Archives For Sunrise Periods

Though they have not yet announced when the new gTLD Trademark Clearinghouse (TMCH) will officially open for registrations, providers Deloitte and IBM have published the pricing scheme for those who wish to register their trademarks in the database. Registrations are available to two types: “Trademark Holders,” or individual trademark owners who wish to register their own marks in the TMCH, and “Trademark Agents,” or companies or agencies that represent multiple, individual trademark owners. There are also two types of fee structures, Basic and Advanced, which we break down here. Continue Reading…

In a recent post, we talked about silver bullets – specifically, the belief that new gTLDs would be a magic cure to all search engine optimization quandaries. But after talking with multiple brand owners across a variety of industries, we’ve realized that there is another widely held misconception about a cure-all solution circulating around the business world. This time, it’s about the new gTLD Trademark Clearinghouse, or TMCH for short.

Many brand owners believe that if they register their trademarks in the TMCH, then ICANN will block the registration of all domain names containing those trademarks across all new gTLDs.

Oh, if life were that simple. Continue Reading…