Archives For Trademark Claims Service

In a recent post, we talked about silver bullets – specifically, the belief that new gTLDs would be a magic cure to all search engine optimization quandaries. But after talking with multiple brand owners across a variety of industries, we’ve realized that there is another widely held misconception about a cure-all solution circulating around the business world. This time, it’s about the new gTLD Trademark Clearinghouse, or TMCH for short.

Many brand owners believe that if they register their trademarks in the TMCH, then ICANN will block the registration of all domain names containing those trademarks across all new gTLDs.

Oh, if life were that simple. Continue Reading…