Archives For .XXX

We largely focus on brand owners here on the gTLD Strategy blog – how brand owners will be affected by new gTLDs, how those brand owners that applied for new gTLDs can effectively integrate them into their digital strategies, etc. But all told, strategic companies were only a portion of the total pool of new gTLD applicants. By FairWinds’ calculations, approximately one-third of all new gTLDs applied for were brand names. When you strip out the duplicates, brand names make up about half of the total group of potential future gTLD strings. Continue Reading…

Some readers may remember hearing about a court ruling from last month that made some waves in the domain name space. The Central District of California District Court ruled that the lawsuit filed by Manwin Licensing, the owner of YouPorn.com against ICM Registry, the operator of the .XXX gTLD, could proceed, indicating that ICANN is subject to U.S. antitrust laws. Many assumed that this ruling would mean that new generic-term gTLDs would be subject to antitrust laws, and therefore would be open to antitrust lawsuits. FairWinds’ Counsel Steve Levy weighs in on this topic in a special post below. Continue Reading…

ICM Registry, the company administering the .XXX top-level domain, has announced that it received 78,938 applications during the Sunrise B Period, which ended on Monday, October 31st. During the Sunrise B Period, trademark holders from outside the adult entertainment industry had the opportunity to preemptively register their trademarks in order to block them from being registered as .XXX domains. (Sunrise A gave trademark owners within the adult industry the opportunity to register domains before ICM opens the .XXX floodgates to the general public.) Given the overwhelming response, ICM and its IP Rights validation company will likely be processing the trademarks and applications through the end of November. As such, the results of the Sunrise B period will not be available until early December. Continue Reading…